April 11, 2008 National Awareness Campaign Launched

The Company has launched an Awareness Campaign from New York on Friday April 11, 2008.  The Campaign will be implemented so as to raise the level of awareness of the Alliance waste-to-energy initiative.  Initially the focus of the campaign will be targeted at the investment community.  However, the scope of the campaign will be broadened through various publications, radio and television.  The fuel oil resource available contained in rubber waste and/or scrap tires and the ability to utilize this fuel oil resource to generate electricity as an alternative to fossil fuel combustion is virtually unknown to the majority of Americans.  Our hope is to develop a broader audience and increasing investor support for the ARVY initiative.

Most Americans will remember a national media conservation campaign targeting aluminum cans.  In television commercials, we were all advised that the amount of energy utilized to make a single aluminum soda can could run a television for several hours.  In many communities across the country, this media campaign was at the forefront of blue box programs and the huge push to reclaim metal cans and other recyclable materials. Historically, the public had simply disposed of this material in the garbage that went to landfills.

Similarly, when the consumer purchases new tires and pays a disposal fee to leave the tires behind at the tire retailer, there is no further consideration as to exactly where the tire will end up.  “Out of sight, out of mind”, and the consumer simply drives away.  However, the fuel oil resource available in rubber is well documented.  The public and tire retailers need to be informed as to the fuel oil resource available in scrap rubber and the benefits of using this resource as an alternative fuel for electrical energy generation. Furthermore, the ARVY use of this oil resource removes the scrap rubber and tires from the environment forever in an environmentally benign way.

Third party engineers have indicated that the ARVY system has unique economic and operational advantages by utilizing a thermal chemical manufacturing process that produces fuel oil, process gases and additional residual products in a “one pass reaction”.  As a result of the ARVY process refinement, recovering the fuel oil and gas resource available in scrap rubber can be accomplished simply and economically.  In the past, efforts do deal with the ever increasing number of tires for disposal in America each year included the reuse of the rubber, shredding the rubber into bits to be mixed with soils or other materials used under a dump in the liner or on top of the dump mixed with soil, grinding rubber and mixing it in rubber formulations and shredding the rubber for addition to combustion fuels.  There have been a plethora of marginal uses.  Tires and scrap rubber materials have also been simply buried in landfills or mono-filled, a practice of filling a landfill cell with only scrap tires or rubber bits from a shredding operation.  This material in most cases is subsequently non-recoverable and these practices should be discouraged.

Increasing awareness of the fuel oil resource contained in waste rubber and scrap tires is an important component of the Alliance awareness campaign efforts.  Regional installations of an Alliance waste-to-energy facility immediately in, or adjacent to, large metropolitan centers at the source of where the rubber waste is generated will directly benefit those communities by providing a non-hazardous point of final disposition for rubber waste and scrap tires and sustainable electricity to meet growing industrial and residential demand.  Now that world oil prices have exceeded $105.00 a barrel, ensuring that scrap tires and rubber waste are disposed of in a way that will allow the fuel oil resource to be recovered serves America’s interests.

The current awareness campaign will get information pertaining to the Alliance initiative to investors, broker/dealers, decision makers and the public.  America’s desires to reduce foreign oil imports and is implementing policies, laws, and regulations to reduce fossil fuel consumption.  The Alliance initiative recovers a fuel oil resource from rubber waste and reduces fossil fuel consumption, by utilizing the rubber waste derivative fuel oil in reciprocating engines making electricity rather than consuming natural gas as the fuel.  The awareness campaign will promote ARVY as a sustainable energy alternative.